JAKARTA – Barcelona will wear a special shirt with an ‘owl’ silhouette against Real Madrid in the El Clasico game on Sunday (10/16).
The owl silhouette, which is Canadian singer Drake’s trademark logo, will replace the Spotify logo that adorned the front of the club’s shirt as title sponsor.
The installation of the owl logo also known as ‘OVO’ on the front of the Barcelona jersey is one of the main ideas behind the collaboration between FC Barcelona and Spotify as main sponsor. Where the two parties agreed to unite football and music to connect with new audiences around the world.
Spotify has made this privileged space available as part of its partnership with the Club. And this is just one of the actions both parties are taking to deliver an innovative experience for football fans, as well as to reach new audiences through music.
As announced during the ratification of the agreement between Barcelona and Spotify before the start of the season, both parties have agreed to periodically change the logo or image on the front of this shirt. So, after the current installation of the Drake owl logo, in the future there will be more frequent changes to the image on the front of the Barcelona shirt.
“Our partnership with Spotify is more than just a business relationship. As we have stated on numerous occasions, this is a strategic relationship in which we seek to bring together two worlds that can evoke emotions, namely music and football,” said Juli Guiu, Vice President. President of the marketing area of FC Barcelona.
Furthermore, Juli Guiu revealed that this is another example of this goal and the innovative spirit of their cooperation.
Because for the first time in Barcelona’s history, they have replaced their main sponsor’s logo on the front of the shirt with the logo of an internationally recognized artist, winner of 4 Grammy Awards and record holder in different categories, and the first artist to reach 50 billion streams on Spotify.
“This initiative demonstrates our potential to be a unique platform to deliver experiences that help us connect with fans while reaching new audiences around the world.”
Drake’s record
As Juli Guiu said, the choice of the Drake owl logo was not without reason. Because it is also linked to the record that the 35-year-old rapper has just broken on Spotify, as the first singer to reach 50 billion. diffusion on this platform.
Not only that, the OVO owl logo was also installed as Drake had shown his preference for Barcelona several times, wearing the Catalan club’s shirt on several occasions.
As part of the initiative to celebrate Drake’s achievements, instead of just displaying the OVO owl logo, Xavi’s players also plan to wear a special version of the shirt during the pre-match warm-up, with the number 50 on the back, with the Spotify logo on the front.
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