- The Sun Life logo will appear on the front of the Canadian senior men’s and women’s basketball team uniforms.
- The kit design was unveiled on March 21, 2023 and will be worn by both teams at the FIBA Men’s Basketball World Cup 2023 and FIBA Women’s AmeriCup 2023 this summer.
- As the official health and wellness partner of Canada Basketball, Sun Life and other sponsors will focus on improving physical and mental health and wellness.
VISION.NEWS | TORONTO – Sun Life is the official sponsor of Canada Basketball for the next few years. This collaboration makes Sun Life an official health and wellness partner, as well as a sponsor whose logo will appear on the front of the uniform of the Canadian basketball team.
“Sun Life’s support of Canada Basketball also reflects our passion for helping people lead healthier lives,” said Milos Vranesevic, Sun Life’s Global Chief Marketing Officer. “Together, we have an even greater opportunity to inspire and help Canadians lead healthy, active lifestyles through sport. By supporting the Canadian national basketball team, we are also very happy to involve Sun Life customers in Asia, especially in Indonesia and the Philippines, in the FIBA World Cup. This moment is so perfect.
Beginning this summer, the Sun Life logo will appear on the front of the senior men’s and women’s national basketball team uniforms. For the Canadian senior women’s basketball team, their journey to the Olympics will begin with the FIBA Women’s AmeriCup competition on July 1, 2023. During this time, the senior men’s basketball team will play the World Cup game FIBA Men’s Basketball Championship on August 25, 2023 in the Philippines, Japan and Indonesia.
“Today is undoubtedly a historic moment for Canada Basketball, and we are thrilled to welcome Sun Life on this journey,” said Michael Bartlett, President and CEO of Canada Basketball. “In the summer, of course, our two national teams will take to the field with great pride, not only thanks to the support of the Canadian community, but also thanks to the commitment of Sun Life to help achieve the objectives of our program. . Over the next few years, we are excited to partner with Sun Life and continue to develop complementary approaches to promote the health and well-being of all Canadians through 365 Days of Basketball.
This support further expands Sun Life’s basketball support portfolio in Canada and reinforces the relevance of Canada Basketball and Sun Life to health and wellness. In 2017, Sun Life became the first uniform sponsor of the Toronto Raptors and, beginning in 2022, Sun Life officially becomes the Official Health and Wellness Partner of the Toronto Raptors. Last year, Sun Life and Canada Basketball also donated $10,0001 to local and regional organizations committed to developing the sport of basketball and increasing access to organized sports for communities and youth in need. of financial support.
As a leader in sustainability, Sun Life hopes that through its support and partnership with Canada Basketball, it can reach more communities and families in Canada and around the world to improve their well-being and their health.
This collaboration was also facilitated by OVG Canada as the marketing partner of Canada Basketball, which began operations in 2022, and Canada Basketball is the first brand it manages.@mpa
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