Facebook and Instagram’s parent company, Meta, has blocked access to news in Canada because it refuses to pay media outlets as required by the Online News Act. Following this action, some advertisers have stopped advertising in both countries. platforms these social networks.
Montreal-based music and video content company Stingray Group announced Tuesday that it will immediately suspend all advertising on Facebook and Instagram in Canada.
This is in response to the blocking of news content on platforms Meta in Canada.
“We cannot tolerate Meta’s recent decision to block news from Canadian media and its potential implications for Canadian news content,” Eric Boyko, co-founder and CEO of Stingray, was quoted as saying by MarketWatch on Friday (11/8).
“That’s why we’ve decided to temporarily stop advertising on Facebook and Instagram,” Eric added.
Quebec unions, Canadian telecommunications operator Quebecor and Quebec radio station Cogeco have also suspended all advertising.
Previously, Meta had decided to block news content on Facebook and Instagram in Canada. This follows the approval of the Online News Act.
“We identify media outlets based on legislative definitions and guidelines of the Online News Act,” Meta said on its official website last week (2/8). “Any content shared by international news agencies will also not be visible on Facebook and Instagram in Canada.”
The Canadian House of Representatives has passed the Online News Act, making it mandatory platforms some to negotiate revenue-sharing agreements with news agencies. The aim is to overcome the decline in media advertising revenues over the past two decades amid growth in services. online.
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