This number even exceeded the total number of spectators present in Okinawa, Japan, and Manila, Philippines, where some matches were also held.
“I think there are 3 things (the impact of the FIBA Basketball World Cup). First, this basketball world championship is amazing, we broadcast it all over the world, we also do PR for Indonesian brands,” Erick told the media team including MNC Portal Indonesia during the Meet and Greet with Luis Scolla at Senayan Park, Jakarta, Sunday (9/03/2023).
“Thank you for how our audience (total in FIBA Basketball World Cup 2023) reached 111,000, that’s amazing, that’s still the highest between Japan and the Philippines, that’s a number amazing,” he said.
Erick Thohir believes that the FIBA Basketball World Cup 2023 helped improve Indonesia’s image in the eyes of the world. He considers international branding to be one of the things that this country lacks, and this tournament provides an opportunity to make up for that. Erick also pointed out that FIBA officials praised the hosting of the tournament in Indonesia and said they were impressed with the country.
This great achievement will also help promote basketball in Indonesia, generate more attention for the sport and possibly generate more basketball players and fans in the future.
In addition, the presence of Argentine basketball legend and FIBA World Cup 2023 Global Ambassador Luis Scola at the Fan Zone in Senayan Park, Jakarta is also seen as part of the international branding efforts. from Indonesia. The presence of experienced basketball players like Scola can help increase the popularity of basketball in Indonesia.
In addition, Erick Thohir and Luis Scola will be present at the Indonesia Arena to watch the last game of Group L, with matches between Latvia and Brazil, as well as Canada and Spain.
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