F1 2023 makes history with record ticket sales and booming tourist flow in Baku

Posted On: April 22, 2023

The year 2023 has gone down in history as the race in which ticket sales reached the highest level at the Azerbaijan Grand Prix compared to the previous six years. Azer news
informed that approximately 90 percent of the tickets sold have been sold. About 70% of tickets sold were purchased by foreigners.

A record was set in the number of countries visited by Azerkesh. For the first time, fans from over 100 different countries will visit our country. This figure is the highest indicator recorded in the history of the Baku race. This means that more than half of the countries in the world will be represented in this competition as fans.

According to the 2022 Formula 1 Azerbaijan Grand Prix “Formula One Management” report, the global audience for the Baku leg of the competition is approaching 60 million. In many countries, the number of viewers has increased significantly compared to 2021. Countries like Japan (116% increase), Poland (76% increase), Canada (34% increase), Hungary ( 33% increase) and the United States (21% increase). increase) percent) are included in this list. Italy, Great Britain and the Netherlands are among the top three viewers of the 2022 Formula 1 Azerbaijan Grand Prix.

Additionally, the Formula 1 Azerbaijan Grand Prix 2022 is watched by more than 8 million unique users through the official Formula 1 website and mobile apps. This number increased by 9% compared to 2021 and by 111% compared to 2019.

Meanwhile, the number of followers of the Formula 1 Azerbaijan Grand Prix 2022 on social networks (Facebook, Instagram, Twitter, Youtube) reached a high level with an increase of 116%.

Moreover, according to reports and polls conducted among Formula 1 fans, around 74% of respondents support holding the Formula 1 Grand Prix of Azerbaijan. Around 73% of fans say the Baku City Circuit is an ideal place to host an F1 race, and 74% say it creates ideal opportunities for overtaking manoeuvres. Overall, 62% of respondents confirmed that the Baku race is one of the favorite races on the Formula 1 calendar.

Global media interest

Last year, about 70,000 articles and information about the Baku race were published in foreign and local media. Meanwhile, interest is also high this year; Around 220 international and local media representatives are expected to cover the Formula 1 Azerbaijan Grand Prix 2023 and 80 of them are local media representatives. About 50 foreign photographers and 90 foreign journalists are expected to cover the Baku competition this year.

The financial benefits of the Formula 1 Grand Prix of Azerbaijan for our country

An increase in the number of foreign tourists who come to watch the race is observed every year. For example, the number of foreigners coming to watch the third Formula 1 race held in Baku increased by 31% compared to 2017. This trend is increasing every year. This event, which attracted everyone’s attention, not only ensures the rapid integration of our country into the world, but also promotes our socio-economic development. Statistics show that tourists visit various sectors of the economy, including professional services, hotels and guest houses, airlines, catering establishments, transport, social and cultural services, post and telecommunications, wholesale and electricity, gas, water and other sectors, they profit too much.

This year’s record number

First record: In the history of Formula 1 Grand Prix of Azerbaijan 2023 which was held under the slogan “Expect the unexpected”, 2023 was chosen as the race where ticket sales reached the highest level compared to the previous six years. Second record: Compared to the six races we have organized in recent years, within the framework of the Formula 1 Grand Prix of Azerbaijan, which will take place from April 28 to 30 this year, for the first time, fans of more from 100 different countries will visit our country. This figure is the highest indicator recorded in the history of the Baku race. This means that more than half of the 193 countries in the world will represent their country in the Baku contest. This record, in turn, is an indicator of the great interest and attention the Formula 1 Azerbaijan Grand Prix 2023 has received in the international arena. Third record: For the first time in the past six years, the number of foreign fans who came to Azerbaijan to watch the Grand Prix reached its highest level.

This year’s F1 race is expected to be more interesting thanks to various entertainment programs. A concert by Dutch artists DJ Hardwell and DJ Don Diablo will take place as part of the entertainment program for the Formula 1 Grand Prix of Azerbaijan 2023, which will amuse the crowd. DJ Diablo will perform in Baku on Friday April 28 and DJ Hardwell on Saturday April 29.

Political significance

The Azerbaijan Formula 1 Grand Prix is the perfect platform to showcase Azerbaijan to the world. For comparison, let’s look at the statistics. If in 2018 the tourists who came to watch the big race in Baku represented 78 countries, in 2024 this number will exceed 100. In other words, more than half of the countries of the world will be represented in the competition as fans. Those who come to witness the booming F1 in the Windy City will have the opportunity to experience the culture, hospitality and friendliness of Azerbaijan. Do not lose sight that Azerbaijan has been recognized as a winning country on the world political stage, and this year, like last year, we will organize the Formula 1 Grand Prix of Azerbaijan in the capital of the winner with a different status.

In addition, every year hundreds of foreign journalists travel to the capital to cover the Formula 1 race considered the pinnacle of motorsport. Formula 1 racing with a global TV audience of 1.55 billion is covered by many sports channels and prestigious news agencies such as ESPN, Sky Sports, Motorsport, Autosport.

In addition to the benefits of the Azerbaijan Formula 1 Grand Prix in the economic, political and social fields, it is possible to highlight the possible positive impact of the Azerbaijan Grand Prix on the sporting level. It is admirable that Azerbaijan has a stake in a world-class project, having successfully organized competitions six times with its professional teams and was able to speak for itself on the international sports scene with full preparation for the seventh competition. The Azerbaijan Grand Prix, which is always full of unexpected moments, is a favorite of foreign media and fans. As ESPN reports, last year’s Formula 1 2021 Azerbaijan Grand Prix was awarded the title of most-watched motorsport race in the United States over the past two years (with 1.04 million spectators). ), surpassing the Monaco Grand Prix attendance record in the same year.

Additionally, F1 raves will have special services for special attendees. During the 3-day competition, up to 1,000 war participants, veterans, family members of martyrs will be brought from their homes to watch the competition, brought to the competition, and then discharged (4,000 people at total). All kinds of services are provided to them by volunteers. At the same time, special traffic lanes will be set up for our veterans in wheelchairs.

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