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Singapore (beritajatim.com) – Google is considering using artificial intelligence (AI) tools to write news articles and is currently in talks with news outlets to use the tools as an aid to journalists, a company spokesperson said Wednesday.

The spokesperson didn’t name the publishers, but according to the New York Times report, Google is in talks with The Washington Post, Wall Street Journal owner News Corp, and even The New York Times itself, among others.

This AI tool can help journalists with different headline options or writing styles, in a way that “improves the quality of their work and their productivity”, a Google spokesperson said, adding that it was still in the “early stages of exploring ideas”.

“Simply put, these tools are not meant to replace the important role journalists play in reporting, creating and fact-checking their stories,” the spokesperson said.

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However, several executives who saw Google’s offer described it as disturbing, the NYT reports, adding that the executives asked not to be identified. The proposed AI tool is called Genesis internally at Google, as the NYT reported, citing people familiar with the matter.

A News Corp spokesperson declined to comment on the NYT report or the AI ​​tool, but said, “We have a great relationship with Google and appreciate (Google CEO) Sundar Pichai’s long-term commitment to journalism.”

The New York Times and Washington Post did not immediately respond to Reuters requests for comment outside of normal business hours.

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The news comes days after The Associated Press announced it would work with OpenAI, owner of ChatGPT, to explore the use of generative AI in news, a deal that could set a precedent for similar partnerships between other industries.

Some news outlets are already using generative AI for their content, but news publications have been slow to embrace the technology due to concerns about AI’s tendency to generate factually inaccurate information, as well as difficulties in differentiating human-generated content from computer programs. [beq/CNA]