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Bisnis.com, JAKARTA – August 29, 1997 netflix launched with an Internet DVD rental service.

Netflix, Inc. is a media streaming and video rental company founded in 1997 by American entrepreneurs Reed Hastings and Marc Randolph. He also participated in the creation of the original program. The company’s headquarters are in Los Gatos, California.

Britannica reporting, in 1999, Netflix began offering online subscription services via the Internet. Customers select movie and TV titles from the Netflix website; the show is then shipped to customers on DVD, along with a prepaid return envelope, from one of more than 100 distribution centers.

Although customers generally rent for a fixed monthly fee as many movies per month as they want, the number of DVDs they own at any one time is limited depending on their subscription plan. Netflix has tens of thousands of movie titles in its catalog.

In 2006, Netflix ran a $1 million Netflix prize contest to see if anyone could improve the 10% recommender system.

In 2007, Netflix began offering its subscribers the ability to stream select movies and TV shows directly to their homes via the Internet. For most subscription plans, the streaming service is unlimited. Netflix then partnered with manufacturers of various consumer electronics, including video game consoles and Blu-ray disc players, to allow its videos to be streamed over an internet connection to those devices.

In 2010, Netflix introduced a streaming-only plan that offered unlimited streaming services but no DVDs. Netflix then expanded beyond the United States to offer streaming plans only in Canada in 2010, Latin America and the Caribbean in 2011, and the United Kingdom, Ireland and Scandinavia in 2012. 2016, its streaming service was available in more countries. . of 190 countries and territories.

Netflix had announced in September 2011 that it would split its streaming and mail services, the latter called Qwikster, but scrapped the planned split a month later, citing protests from its subscribers. Although its streaming service is the biggest revenue generator – with more than 200 million subscribers by 2021 – the rental division remains profitable.

Beginning in 2013 with the episodic drama series House of Cards, the company offers specially produced video content for its streaming service. This content is Netflix’s primary focus, and by the end of 2021, it had offered over 2,400 original titles.

As of 2016, its streaming service is available in over 190 countries and regions. Netflix had announced in September 2011 that it would split its streaming and mail services, the latter called Qwikster, but scrapped the planned split a month later, citing protests from its subscribers.

Although its streaming service is the biggest revenue generator – with more than 200 million subscribers by 2021 – the rental division remains profitable.

Beginning in 2013 with the episodic drama series House of Cards, the company offers specially produced video content for its streaming service. This content is Netflix’s primary focus, and by the end of 2021, it had offered over 2,400 original titles.

Notable series include Unbreakable, Stranger Things, Narcos, The Crown, Bridgerton, and Kimmy Schmidt’s Squid Game. He has also produced numerous films, including Roma (2018), which won three Oscars, including Best Foreign Language Film.

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