Marketing.co.id – Lifestyle News | Sun Life, as part of its partnership with the Canadian basketball team (Canada Basketball), presents Sun Life Celebrity & Basketball Weekend as part of the campaign #MovementCount which will take place at Gandaria City Mall Jakarta from August 18 to 20, 2023.
Kaiser Simanungkalit, Vice President of Brand, Communications and Customer Experience at Sun Life Indonesia, said the campaign is a concrete manifestation of Sun Life’s commitment to inviting more Indonesian families to be more active and to adopt a healthier lifestyle, in particular thanks to basketball.
“Sun Life as Official insurance partners for the Canadian basketball team, welcoming the best basketball teams in the world to Jakarta and participating in an international basketball competition. We are very proud that Indonesia supports the Canadian basketball team as the “selected” team for the championship and we are very happy to take this opportunity to promote the importance of an active and healthy lifestyle. through this campaign. #MovementCount to more Indonesians,” he said.
Through #MovementCount, he continued, Sun Life is also trying to introduce a variety of benefits from one of the favorite sports of the Indonesian people. Playing basketball certainly has a positive impact on health and well-being. Playing basketball can be done individually or in teams with a very flexible composition, such as 2×2 or 3×3. Basketball is also classified as an inclusive sport because it can be played by all ages and skill levels.
Not only that, besides helping to build self-confidence and reduce stress levels, basketball is also able to increase positive interaction skills and connection between players, as it requires strong teamwork and communication. Therefore, playing basketball can be an alternative and fun physical activity that you can do as a family.
In addition, this event will offer a series of interesting activities, such as Celebrity Match which will feature two teams, namely the blue team composed of Dion Wiyoko as team captain, Jovial Da Lopez, Augie Fantinus and Rayi Putra, who will face the white team led by Tarra Budiman as team captain, at the alongside Samuel Rizal, Andovi Da López and Dimas Danang.
To make it even livelier, Sun Life has also organized coaching clinic for children and young people with professional basketball coaches. There are also 3×3 matches with Indonesian basketball legends and professionals, as well as the Indonesian basketball celebrity community.
The public can also take part in various contests and activities Health, such as general 3×3 basketball tournaments and the U-18 category and hip hop dance sessions. The public can participate in all of these activities by registering at sunlife.co.id.
Sun Life also announced a donation program #Movement matters thanks to its partnership with Beyond Sport. For each participant participating in Sun Life Celebrity & Basketball Weekend, and any community involvement in general onlineSun Life will donate IDR 1 million which will be used to renovate basketball sports facilities and community activities with local non-profit organizations across Asia, up to a maximum total of IDR 10 billion.
“We hope this event can inspire many people to start living healthier lives and create a legacy that can benefit society in a lasting way, even if international basketball competition is over,” Kaiser concluded. .
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