Solopos.com, SOLO – TikTok seems to have no end in making new inroads on its platform. The Chinese music video platform announced a partnership with e-commerce Shopify.
TitTok-Shopify is testing TikTok Shopping on select sellers in the US, Canada and the UK. The announcement of TikTok's proposed partnership with Shopify was actually made in October of last year.
With the introduction of additional tabs new tools that allow Shopify sellers to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard, as well as new integrations into TikTok For Business Ads Manager.
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Until the agreement was finally detailed by taking further measures. Shopify sellers with TikTok for Business accounts will be able to add shopping tabs and sync product catalogs to create mini storefronts on their profiles.
Another aspect of the new partnership is that it allows sellers to add product links to Shopify on their TikTok videos. This way, TikTok users will be able to click on the tagged products to access the storefront. merchants For check.
“Creators are leading the way in a new type of entrepreneurship where content, community and commerce are essential,” said Harley Finkelstein, president of Shopify, in an article published on the Shopify website, Wednesday (8/25). /2021).
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By enabling in-app shopping and product discovery experiences on TikTok for the first time, Shopify is strengthening the creator economy on one of the world's fastest-growing social and entertainment platforms.
“We’re excited to help the next generation of entrepreneurs connect with their audiences in even more ways, with TikTok as our visionary partner,” he added.
Previously, TikTok continued to develop features e-commerce for years. Until this partnership plan can finally come to fruition. TikTok said it plans to test this new feature on selected Shopify merchants, before eventually launching it generally.
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