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“The Body Shop Indonesia remains committed to doing so beauty brand “which is modern, dynamic and relevant to consumers, and which can compete in the long term,” Suzy said in a statement. Liputan6.com Lifestyle TeamFebruary 15, 2024. The Body Shop opened its first outlet in Indonesia on December 12, 1992.
Refer to the report Euronews, cited February 14, 2024, the company's international franchise should not be affected. The beauty retailer is now headquartered in London and has around 200 stores across the UK.
Over the years, the company has become an international brand that strongly opposes ethical trade and condemns animal testing. Besides Aurelius, the company has also received acquisition offers from other private equity firms, such as Epiris, Eliott Advisors, owner of Waterstones bookstore, and Alteri Investors.
At the time of its acquisition, The Body Shop was present in around 70 countries, with around three thousand stores and 10 thousand employees. The Body Shop has mandated FRP Advisory for the restructuring process, which is expected to significantly reduce costs, particularly with regard to rents and property prices.
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