netflix plans to crack down on accounts sharing passwords starting next year. Company The California-based company will change by creating sub-accounts, in line with account monetization plans.
After giving users the option to transfer their profile to a new account, Netflix will begin allowing customers to create sub-accounts from next year.
In short, Netflix will make it easier for users to share their Netflix accounts with family or friends who don’t live together, by creating sub-accounts or additional members.
Each sub-account will receive a personalized login, profile and recommendations, according to the report The edge.
The company says users will also be able to transfer profiles to new accounts, making it easier for people who share accounts to get their own accounts.
“We have reached a thoughtful approach to monetize account sharing and will start rolling it out more widely from early 2023,” the company said in a statement.
The strategy is similar to the tests Netflix ran in Latin America, requiring subscribers to pay an additional $2.99 for each additional streaming profile.
Although the company has long known that customers frequently share passwords, the company won’t act until early 2023.
The company expects 100 million subscribers to stream without paying.
With increasing competition in streaming services, Netflix cannot ignore this problem. He is focused on adding customers and making more money from the customers he already has.
The update is said to be in line with Netflix’s earnings report, which says it added 2.4 million subscribers this quarter as it rolls out an ad-supported tier.
Netflix says there has been an increase of 104,000 paid subscribers in the United States and Canada over the past three months. This value is up 73,000 compared to the same period last year.
Earlier this year, Netflix announced that it had lost subscribers for the first time in more than 10 years, with subscriber numbers dropping by 1.3 million in the US and Canada and 1 million worldwide over the course of the year. of the last quarter of 2021.
To solve this problem, Netflix is slowly moving customers away from sharing passwords, according to reports United States today.
The company ran a trial encouraging users in Chile, Costa Rica and Peru to pay extra for a sub-account if Netflix detects someone using the service outside their home.
Recently, Netflix widely introduced a profile transfer tool that allows users to easily transfer personalized recommendations, view history, My Lists, games and other settings to new accounts after testing them in different accounts. ‘other countries.
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